7th & 8th July
English, Hindi
07:30 PM
On Zoom
Discover which market you are actually competing in and whether it is a space your brand can realistically win.
Understand whether your product is bought out of need or chosen by preference, and what that means for growth.
Learn how your customer truly makes buying decisions and how your communication needs to align with it.
Identify the one critical question your brand must answer before your marketing starts working consistently.
See the exact sequence your brand should be built on and where things are currently breaking down.
Understand how your positioning directly affects your pricing power and overall profitability.
Positioning Foundations
Why quality alone fails
Understanding wrong battlefield choice
Brand shift success examples
Map need vs want positioning
Understand buying decision behavior
Get personalized brand diagnosis
Systems & Profit Mechanics
Founder journey behind Skyshot
How consumer brands are built
Budget imbalance in brand building
Case studies on profit impact
Positioning affects pricing power
Introduction to core framework
(Please check all the boxes
where your answer is a YES!)
Define your positioning
Stop borrowing ideas from faster-growing brands and build a position that makes your brand the obvious choice.
Create clear demand
Move away from adding too many variations and build a brand that customers understand and choose instantly.
Follow defined direction
Replace random and scattered learning with a structured path to position and grow your brand.
Build pricing power
Stop relying on price drops and create a brand that customers are willing to pay more for.
Maximise net profit
Grow profitability by correcting the hidden pricing lever that impacts earnings, without scaling sales.
Align the marketing foundation
Ensure your next agency, ad, and campaign perform the way you always expected.

Akash Sonakia
Founder, SkyshotBrand Positioning Consultant Founder, Skyshot 50+ Brands Positioned
Hi, I'm Akash Sonakia, a brand positioning consultant who works with Indian D2C and SME founders to define a clear, defensible brand position in the market.
I've worked across FMCG, beauty, health, fashion, electronics, and home care focusing on helping founders move from unclear messaging to structured market positioning.
My work is hands-on and immersive. Focused on helping founders understand not just what to say about their brand, but what position their brand actually holds in the market.
For years, I saw strong products struggle to scale because their positioning never gave the market a clear reason to respond.
Brands were investing in ads, agencies, and campaigns, but results stayed inconsistent because the underlying message was not structured clearly enough.
That gap became obvious through my own work with multiple brands execution only starts working when positioning is already clear.
Skyshot was built to solve that gap in a structured way, so founders don't keep fixing surface-level problems while the real issue remains in how their brand is positioned.
Today, I work with founders to bring that clarity early. So growth becomes a result of direction, not repeated trial and error.



This is a 2-day live Zoom workshop for consumer brand founders doing ₹50L to 2Cr annually. If you have a working product but cannot clearly explain why customers should choose your brand over competitors, this is built for you.
If you are pre-revenue or looking for quick marketing hacks, this is not the right fit.
Each session runs for approximately 90 minutes. It is structured, focused, and designed as a working session rather than a passive webinar.
Not at all! Just come with clarity on your brand, your primary product, and a basic understanding of your customer. If you know your approximate monthly revenue and ad spend, that will help you extract more from the session.
Reach out to rajika@skyshotbusiness.com to shift your seat to the next available cohort. However, only one reschedule is allowed per registration, depending on availability.
No. There are no courses, templates, PDFs, or recorded programs being sold. This workshop is a standalone live experience! On Day 2, we may share details of a limited 1:1 strategy session for founders who want deeper, personalised guidance, but there is no course funnel or upsell structure.
This is designed specifically for consumer brands, D2C, FMCG, fashion, beauty, food & beverage, lifestyle, and home products sold directly to end customers. It is not designed for B2B service businesses or consulting/coaching models.
Instead of generic frameworks, this workshop focuses on your specific brand situation. You will work through structured diagnostics to understand where your positioning breaks, why growth is inconsistent, and what needs to change for clarity to improve performance.
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I just want to help you by giving great content, direction and strategies that worked well for me and my students and that I believe can help you move forward. All of my terms, privacy policies and disclaimers for this program and website can be accessed via the links. I feel transparency is important and I hold ourselves (you & me) to a high standard of integrity. Thanks for stopping by. I hope this training and content brings you a lot of value & results.